LynxBet, a new brand "inspired by" the metaverse and launched by JNS Gaming, will mainly target South American markets.
Using Aspire Global's infrastructure with what the company is calling a "immersive front-end design," the brand will provide online gambling and sports betting.
A former managing director of Genting Casinos UK and group marketing director at Betsson Group, Jeremy Taylor, is now chief executive of LynxBet. He told iGB that the games on the LynxBet site will be housed within a virtual world.
An enchanting realm where the moon illuminates the night and the sun shines brightly throughout the day awaits first-time visitors, he remarked. You may adjust the day/night mode to your liking by toggling a switch, and it automatically adjusts to your time zone.
A casino, a bingo hall, a lottery, and a sports island are the four floating structures. The product verticals on the website, in emails, and in ads all adhere to the island-specific creative theme. There's a feeling of escape that it generates.
According to Taylor, the idea of the metaverse was fundamental to the development of the site's concept, and it may serve as a stepping stone to a more substantial dedication to the metaverse down the road.
The expansion of the metaverse was evident two years ago, and it is even more pronounced now compared to when we began our journey approximately one year ago, he clarified. it is the type of creative arena I aimed to draw inspiration from when I began, and it is essentially what we have accomplished.
"Are we going to venture into the so-called metaverse and all the different platforms that are being developed there?" We've discussed it with investors as they're experts in that field. However, with LynxBet, we have already established a strong foundation.
Despite holding a Tier 1 Isle of Man gambling licence, LynxBet primarily targets clients in South America. The company has announced that it will provide a variety of localised services, including customer help in local languages and support for many currencies, including cryptocurrencies.
"Introducing LynxBet to the marketplace is an exciting moment for JNS Gaming," Taylor said, adding that the introduction came after months of hard work behind the scenes. We came up with an immersive platform that gives players a new option because we know how saturated and competitive the igaming business is.
To put it plainly, no other igaming startup is like JNS Gaming. We have high hopes for our revolutionary user experience and are certain that it will win over gamers all across the globe. More advancements will be revealed over the next few months to show how we want to take LynxBet to the next level.
In order to back up the launch, Aspire Global will supply its back-end service. The BtoBet sportsbook, Pariplay aggregation platform, managed services, player account management tool, and more will all be a part of this.
JNS Gaming's new LynxBet brand is an incredibly immersive digital environment, according to Aspire Global CEO Tsachi Maimon. The team has been hard at work creating an engaging web portal that will appeal to many people, but the new operator can benefit from Aspire Global's comprehensive igaming solution and extensive B2B and B2C background.
"Our state-of-the-art solutions are poised to play a pivotal role in LynxBet's expansion, and we are excited to support its growth in the near future, which will include more new markets."
